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Why Social Media Marketing Is Not Enough

Strategy vs. tactics social business example

Successful Social Media Marketing (SMM) is important.  It will continue to be more and more critical for business to successfully reach and engage customers.  It’s not a strategy though, it’s a tactic. Continue Reading…

Social Media Business Tip: Know Keyboard Shortcuts

Social Media Keyboard Shortcuts

Something I learned about being proficient on a computer, as simple as it sounds, is not being “mouse-dependent.”

Here’s a secret (sort of). The software you use to manage social properties is your browser. Irregardless of hardware platform, social media, blogging and online research are easier and faster if you:

  1. Use your keyboard in addition to your mouse
  2. Know and use the right-mouse button
  3. Understand and take advantage of your browser
  4. Group your online activities by bookmark folder and browser window

I’ll discuss #s 2 – 4 in a future post.  Let’s make you a bit faster with keyboard shortcuts for now Continue Reading…

Lifestreaming, Dashboards and Efficiency

Providing the business education in social media requires consistent research. We could use your help.
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5 Good Reasons to Learn How to Use Twitter for Business and Personal Use

5 Good Reasons to Learn How to Use Twitter for Business and Personal Use
Twitter is one of the few must-have, must-do technologies to understand for business, communities, families, journalists and more. Yet, it is much more powerful with Twitter add-ons or apps. Take five minutes to learn it now.