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Why Social Media Marketing Is Not Enough

Strategy vs. tactics social business example

Successful Social Media Marketing (SMM) is important.  It will continue to be more and more critical for business to successfully reach and engage customers.  It’s not a strategy though, it’s a tactic. Continue Reading…

Why ‘Facebook For The Enterprise’ Vendors Are Wrong

Comprehending the difference between “social media” and what is becoming known as “social business” or “Enterprise 2.0″ can be challenging.  Even successful consulting firms and marketing agencies are confused.  I’m excited to see this article in Forbes magazine from our friend Christopher Lochhead, chief strategy advisor and board member at Jive Software.  It will help provide some clarity. [ Disclaimer: My company, C7 Group is a management consulting firm helping business with social business strategy and integration.]  This article was also re-posted at C7Group
Continue Reading…

Social Media Business Tip: Know Keyboard Shortcuts

Social Media Keyboard Shortcuts

Something I learned about being proficient on a computer, as simple as it sounds, is not being “mouse-dependent.”

Here’s a secret (sort of). The software you use to manage social properties is your browser. Irregardless of hardware platform, social media, blogging and online research are easier and faster if you:

  1. Use your keyboard in addition to your mouse
  2. Know and use the right-mouse button
  3. Understand and take advantage of your browser
  4. Group your online activities by bookmark folder and browser window

I’ll discuss #s 2 – 4 in a future post.  Let’s make you a bit faster with keyboard shortcuts for now Continue Reading…

Social Strategy: Know your target audience

Thanks to Forrester Research for developing this tool to determine the mix of your perspective audience in social media. It’s based on Forrester’s Social Technographics® consumer classification model.

Social Media Path subscribes to this model as a tool for understanding your target audience.  Our business is based on building social strategy by first examining customer behavior.  The result is clear expectations and better customer relationships.

Features of this profile:

  • For an explanation of these groups (Creators, Critics, etc.), see a presentation (8 slides) or read Chapter 3 of Groundswell
  • Bars indicate the percentage of the selected demographic that are in each Social Technographics group.
  • The white marks indicate the same percentages for the whole population of the country selected.
  • The index indicates how the demographic compares to the population — a score of 100 means the demographic is the same as the population average.
  • The message “No data available” appears when you request a profile for which Forrester survey samples are not large enough to provide a reliable answer. This occurs for age groups in Japan, Metro China, and South Korea. To see profiles in these countries, set the Age to “Not specified”.

Lifestreaming, Dashboards and Efficiency

Providing the business education in social media requires consistent research. We could use your help.
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Feed video and posts from other sites to Facebook

A number of our workshop students have requested a quick demo of how to get videos, blog posts, yelp reviews, and photos at Flikr to post to your Facebook profile and newsfeed.

This can be done effortlessly from these sites (and many more including Pandora, Last.fm and your Google Reader) with a few quick settings on your facebook profile (demonstrated in the video).

Note: there are more advanced tools that accomplish this and send your posts to more places than just Facebook. This gets it done to give your Facebook friends access to your activity elsewhere in an easy way.

Twitter – looking past spam and celebrity tweets

I’m often asked questions like, “What is Twitter?” and, “How is Twitter useful?” It can be easier to demonstrate than it is to talk about and explain – at least it is for me. The real technological capability above and beyond the “What are you doing?” phenomenon is just beginning to be tapped. And, the opportunity for invention and creative application reaches beyond the mainstream noise. Dig a little deeper and you’ll find interesting examples of how twitter is much more than just another way for the MLM crowd to spam you!

Often I reference a story about a college student that “twitterized” his laundry machines to announce availability.  This could have saved me a lot of trips to the basement of my dorm freshman year.  The twitter feed is http://twitter.com/laundryroom.

Here’s Justin Wicket’s video on how he’s set up his lights to go on and off by sending a tweet via text:

Control Lights with Twitter from Justin Wickett on Vimeo.

And this from Gizmodo: “Ryan Rose added an ethernet port and a limit switch to his washer to detect on/off cycles and transmit the data in a more forceful way than some lame “ding” sound. When Ryan’s drawers are done, his washer sends the signal to a couple of LED signs in his living room that flash “WASH,” as well as sending Tweets to his questionably-named Twitter account, Pimpy3Wash.”567813_com_botanicall

Another great example is the Botanicalls House Plant Twitter Kit.  It’s still very Do-it-yourself with regard to assembly, but you can use twitter to monitor your plant and whether or not it’s getting the water it needs.  It’s discussed on thinkgeek.com as well.

Have some other examples of unique uses of twitter or other social technology tools? Please comment or send us a tweet ~ @socialmediapath.

Linkedin Class Research: Reid Hoffman Interview

Searching the web for ideas and cool stuff I can share in our upcoming online classes,  I came across this video interview on CNN.   It’s a brief discussion with Linkedin co-founder Reid Hoffman about how the networking site was created to build upon existing relationships.


Social Media Skills 101 Class

Registration is available for: Social Media Skills 101
Location: 3665 Bleckley St., Suite 101, Mather, CA 95655.

Description: Based on student demand and a need for better clarity around social media tools, Social Media Path has partnered with Peppers.TV to offer live, classroom Do-it-yourself education.
You get:
• A cursory overview of the how and why of Social Media
• Social online guidelines for business
• What web sites to use the most and how to use them
• How-to get fans and followers
• How-to build online \”expert\” proof that leads to subscribers and sales
• Time-saving browser tips
• How-to make your writing Google friendly
We’ll cover:
• Blogging
• Linkedin
• Facebook
• Youtube
• Twitter
Our class is fun, engaging, insightful and jargon-free. Best of all, you’ll leave with a renewed sense of how to build interactive online marketing into your business day without feeling overwhelmed. Social Media Skills 101 will alleviate any fear or apprehension of embracing social technology.
Start Time: 14:00
Date: 2009-06-25
End Time: 16:00

Basic Social Media Tool Flow

Bringing Social Media Path to life has come with some interesting challenges – like my plugin breaking on the “classes” page in Internet Explorer.  Despite the challenges in ramping up to site launch, much of my thinking has been focused around what and how to teach in our upcoming webinars. The bit-more-than-basic-how-to class “Social Media Fast Start” is an opportunity to enable beginners on a path of knowing their customers better.  As the desire of business to market through connecting and sharing online grows, likewise does the confusion and feeling of being overwhelmed.

So, my mantra through course development continues to be, “How can I make online marketing and community development easier to do and to manage?”

I developed this model, which I’ll be discussing in detail in class. I’m interested in any csocial-media-path-social-media-tool-flowomments.  I realize there can be an unlimited number of complex interactions between tools, platforms and technologies.  That’s what makes it the web right?  I left widgets and applications off the model in consideration of my prospective class audience.  I’m sure there are more tools that are not occurring to me.  Care to add something?

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