With excitement, pride and a dose of fear I’ve begun our campaign to help Keith Ferrazzi move into the realm of social media.  Keith is a respected thought leader in relationship development.  He writes and speaks passionately about relationships that are formed out of being vulnerable and generous.  At the moment, though, we are just beginning to breath a listening, transparent presence into what and who Keith Ferrazzi is online.

When I spoke with  Keith and Tahl Raz about it they were concerned, saying, “We want to do it right, our ideology is in absolute alignment, sociologically, and, we’re about to launch this book – as life changing a book as Never Eat Alone was…, ” And, it’s not a self-help book.  It’s a learn-how-to-let-others-help book.”

Keith and the Ferrazzi brand are online in all forms of media.  He’s well published, written about and often featured by major media like CNN and CNBC.  It’s just that his audience is not, largely being listened and responded to online.  Keith and the Ferrazzi team are not listening they way they feel they should.  And, together, we’re determined to change  – fast.  We welcome advice and participation.

The University of Phoenix has agreed to sponsor a “Who’s Got Your Back,” Road Show. I’ had never heard of something like this – but as a “giveback” to his followers and fans, Keith is delivering his 9-step program for building the ultimate team-based success strategy, complimentary to the public.  Take a look at this video of Keith’s explanation of what he and book are offering:

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