The experience of providing services and training in social media marketing and integrating those efforts into traditional marketing and PR strategy has led us to some concrete observations. Our business is shifting into social business design. Online platforms for community engagement and relationship development now impact every point in sales, marketing and customer service. Continue Reading…
Thanks to Forrester Research for developing this tool to determine the mix of your perspective audience in social media. It’s based on Forrester’s Social Technographics® consumer classification model.
Social Media Path subscribes to this model as a tool for understanding your target audience. Our business is based on building social strategy by first examining customer behavior. The result is clear expectations and better customer relationships.
Features of this profile:
- For an explanation of these groups (Creators, Critics, etc.), see a presentation (8 slides) or read Chapter 3 of Groundswell
- Bars indicate the percentage of the selected demographic that are in each Social Technographics group.
- The white marks indicate the same percentages for the whole population of the country selected.
- The index indicates how the demographic compares to the population — a score of 100 means the demographic is the same as the population average.
- The message “No data available” appears when you request a profile for which Forrester survey samples are not large enough to provide a reliable answer. This occurs for age groups in Japan, Metro China, and South Korea. To see profiles in these countries, set the Age to “Not specified”.
Here’s a quick clip on how-to send an update to all or some (based on demographics) of the fans on your Facebook fan page via Facebook message.
I’m often asked questions like, “What is Twitter?” and, “How is Twitter useful?” It can be easier to demonstrate than it is to talk about and explain – at least it is for me. The real technological capability above and beyond the “What are you doing?” phenomenon is just beginning to be tapped. And, the opportunity for invention and creative application reaches beyond the mainstream noise. Dig a little deeper and you’ll find interesting examples of how twitter is much more than just another way for the MLM crowd to spam you!
Often I reference a story about a college student that “twitterized” his laundry machines to announce availability. This could have saved me a lot of trips to the basement of my dorm freshman year. The twitter feed is http://twitter.com/laundryroom.
Here’s Justin Wicket’s video on how he’s set up his lights to go on and off by sending a tweet via text:
And this from Gizmodo: “Ryan Rose added an ethernet port and a limit switch to his washer to detect on/off cycles and transmit the data in a more forceful way than some lame “ding” sound. When Ryan’s drawers are done, his washer sends the signal to a couple of LED signs in his living room that flash “WASH,” as well as sending Tweets to his questionably-named Twitter account, Pimpy3Wash.”
Another great example is the Botanicalls House Plant Twitter Kit. It’s still very Do-it-yourself with regard to assembly, but you can use twitter to monitor your plant and whether or not it’s getting the water it needs. It’s discussed on thinkgeek.com as well.
Have some other examples of unique uses of twitter or other social technology tools? Please comment or send us a tweet ~ @socialmediapath.
5 Good Reasons to Learn How to Use Twitter for Business and Personal Use
Twitter is one of the few must-have, must-do technologies to understand for business, communities, families, journalists and more. Yet, it is much more powerful with Twitter add-ons or apps. Take five minutes to learn it now.