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I had a great talk with Labor Law Attorney, Matthew Durket about how businesses can plan and respond to the legal issues surrounding social communication, such as loss of intellectual property, compliance violations, reputation management and HR lawsuits.
Recent market research reveals social networking related exposure incidents for US companies have increased each year — from 11% in 2008 to 17% in 2009 and to 21% in 2010.
24% of companies indicated that they have disciplined an employee for his or her activities on Facebook, Twitter or LinkedIn.
Slideshare is a great tool and an essential component to most social media and online marketing strategies. It is often overlooked but important to consider.
Successful Social Media Marketing (SMM) is important. It will continue to be more and more critical for business to successfully reach and engage customers. It’s not a strategy though, it’s a tactic. Continue Reading…
This infographic on content marketing was put together by the exceptionally talented interactive marketing agency Jess3 in collaboration with Eloqua. It was posted on the Jess3 blog and I found it again on b2bbloggers.com by Jeremy Victor.
We are all creators as well as consumers of content online. This fact is at the heart of why social technology is so pervasive. I love infographics and they’re one of the more valuable ways to get your point across. This graphic is one of the best yet at showing what types of content are best used based on the business objective and prospective customer requirements.
Mike Volpe, CMO, HubSpot : The best infographics have a high density of information and are easily consumable. It is an art to be able to take a lot of data, or a number of concepts, and boil it down to one image. If your infographic makes sense when you look at it for 5 seconds, but is still teaching you things after you have looked at it for a full minute, then you know it is good.
Does this infographic depict more pieces of the puzzle for you? How are you using content marketing? Do you have a favorite infographic to share?
Nice info-graphic on how social media is being used this year from a marketing only perspective. I have a lot of respect for Flowtown and the work they do in social media marketing. They are a standout agency in an industry segment with fragmented qualifications, pricing disparity and further confusion from rapid innovation. It’s challenging to qualify work in social media right now. Flowtown gets it.
Streamlining much of my work-flow for all social properties. My goals
are different than for many that I advise. It has made me consider
that there are two distinct paths no matter what tools you use:
Easiest and least time consuming. The learning curve can be steeper,
and the set-up more complex in order to arrive at the ongoing solution
that will eat up the least amount of time. i look forward to sharing
a mind-map diagram of my version 3.28
life-stream-aggregate-share-flow.