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The Next Viral Video: Four Dudes Jamming on the Subway

Yes, “Take Me Out” by Atomic Tom LIVE on NYC subway may very well be the next viral video. In fact, if you’re an Apple iphone fan you should check it out. You’ll enjoy it. Obviously, as Techcrunch reported, no one stole there instruments (we’ll wait for the band to confirm.) Excellent, fun, smart idea.

Social Media ROI

Despite our company name, I’ve never been a fan of the “Social Media” idiom.  It implies that we are engaged in something new.  What has changed is the platform of delivery (now two-way and relatively constant), the rate that word-of-mouth can travel and the ways that effectiveness may or may not be able to be directly measured.

The phrase “Socialnomics” fell into the same marketing-twist-semantic-massage bucket for me.  Well, in deference to my Dublin, Ireland colleagues at Simply Zesty, I’m embracing the term.  After all, the depth of impact in how marketing, sales, service and product quality must reinvent and perform is economically revolutionary.  Simply Zesty produced this video.  It’s a hot, energetic bundle of evidence:

Seth Godin and Tom Peters on blogging

Seth Godin said, “The value of blogging is the meta-cognition of thinking of what you are going to say.  It’s the process.”

 

What a valuable minute and a half.  Watch this exceptional short video…

 

5 Good Reasons to Learn How to Use Twitter for Business and Personal Use

5 Good Reasons to Learn How to Use Twitter for Business and Personal Use
Twitter is one of the few must-have, must-do technologies to understand for business, communities, families, journalists and more. Yet, it is much more powerful with Twitter add-ons or apps. Take five minutes to learn it now.