I hope this will help you as you plan and consider how you’re tweaking end-of-year strategy.  Perhaps it will provide guidance for mapping sales content to the proper stage in your sales process.

This video includes what I believe are critical components of B2B Sales for the next few years.  I know the changing sales funnel and it’s intimate relationship with the customer journey must dictate content strategy.  Closing 4th quarter sales requires a simple (not easy) formula.

Please share your thoughts and participate in a conversation around what I believe are the critical component for B2B sales, particularly in the Software as a Service (SAAS) marketplace, these next few years.

Thank you!

[zilla_alert style=”white”] There are several slides shown briefly in the video. You can download a PDF of the slide deck here. [/zilla_alert]

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