Social Media ROI – Jeff Marmins

Blog, Podcasts, Press Room, Sacramento Social Media

Social Media for Business Podcast Interview: Kat Maudru and Jeff Marmins

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It always helps when an interview turns fun and entertaining. When our CEO, Jeff Marmins was interviewed by Sacramento radio legend, Kat Maudru, listeners got some great value and tips along with their laughs.

Social Media Business Interview podcast Kat Maudru Jeff Marmins — Social Media for Business: Kat and Jeff yuck it up

Kat and Jeff had a lively discussion at Entercom Sacramento Radio about social media for business. The program originally aired on November 28, 2011.

The conversation serves as an introduction to social media in business, including the importance of the communications channels available through the internet, what tools to use and how to use these tools to improve workflow process and drive sales.

C7group is transforming the services marketplace by helping organizations realize the potential of their business from a “customers and people first” perspective. We integrate strategy with social business technology and workflow practices to provide you with a complete, integrated custom business solution.

Please listen to or download the podcast of the interview below.

Is your business using social technology in a unique way? Tell us how!

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Blog, Community Platforms, Employee Community, Social Business, Social Business Strategy, Social Integration for Small Business

How Small Businesses Are Using Social Media [INFOGRAPHIC]

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Crowdsourced Logo and Graphic Design by crowdSPRING

This infographic tells an interesting story about social media adoption by small businesses; perhaps most interesting are the stats near the bottom of the graphic. Namely, it’s the ability to marry social media activities to business metrics like customer engagement, intelligence gathering, external and internal collaboration, and lead generation that really matters. If a business can’t point to tangible results from their social strategy, it might be time for a fresh look.

“Taming the social beast can be a real challenge for business owners who are already spreading themselves thin,” says C7group VP of Communications, Shelly King. “The need for a clear strategy and roadmap, and the right tools to execute it, is more pressing than ever.”

C7group has created a Small Business Social Integration service that is designed to help small businesses take their social presence beyond marketing and create a truly social business, from customer service and retention to employee collaboration and workflow improvement. If you’d like to know more about how we do that, click the link above to request more information or give us a call today.

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Social Media ROI: Is it Measurable?

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Social media can be a powerful tool for communicating with customers and reaching new prospects. Despite the rising popularity, a survey by Mashable found that that many individuals and businesses are unsure how to measure the return on investment (ROI) of their social media strategies and campaigns.Â It also found that 84 percent of social media programs simply donâ€™t measure ROI.

There are already over 100 people signed up for this event presented by the Sacramento Chapter of the Social Media Club, and C7 Group Managing director Mark Bean will be on the featured panel of Sacramento-area social media experts who will discuss why new media may call for new methods of measurement, including:

Best practices in social media measurement
How to calculate ROI with social media campaigns
When social media should be a part of a comprehensive communication strategy