Bringing Social Media Path to life has come with some interesting challenges – like my plugin breaking on the “classes” page in Internet Explorer.  Despite the challenges in ramping up to site launch, much of my thinking has been focused around what and how to teach in our upcoming webinars. The bit-more-than-basic-how-to class “Social Media Fast Start” is an opportunity to enable beginners on a path of knowing their customers better.  As the desire of business to market through connecting and sharing online grows, likewise does the confusion and feeling of being overwhelmed.

So, my mantra through course development continues to be, “How can I make online marketing and community development easier to do and to manage?”

I developed this model, which I’ll be discussing in detail in class. I’m interested in any comments.  I realize there can be an unlimited number of complex interactions between tools, platforms and technologies.  That’s what makes it the web right?  I left widgets and applications off the model in consideration of my prospective class audience.  I’m sure there are more tools that are not occurring to me.  Care to add something?