Social Media ROI
Despite our company name, I’ve never been a fan of the “Social Media” idiom. It implies that we are engaged in something new. What has changed is the platform of delivery (now two-way and relatively constant), the rate that word-of-mouth can travel and the ways that effectiveness may or may not be able to be directly measured.
The phrase “Socialnomics” fell into the same marketing-twist-semantic-massage bucket for me. Well, in deference to my Dublin, Ireland colleagues at Simply Zesty, I’m embracing the term. After all, the depth of impact in how marketing, sales, service and product quality must reinvent and perform is economically revolutionary. Simply Zesty produced this video. It’s a hot, energetic bundle of evidence: