Basic Social Media Tool Flow

Bringing Social Media Path to life has come with some interesting challenges – like my plugin breaking on the “classes” page in Internet Explorer.  Despite the challenges in ramping up to site launch, much of my thinking has been focused around what and how to teach in our upcoming webinars. The bit-more-than-basic-how-to class “Social Media Fast Start” is an opportunity to enable beginners on a path of knowing their customers better.  As the desire of business to market through connecting and sharing online grows, likewise does the confusion and feeling of being overwhelmed.

So, my mantra through course development continues to be, “How can I make online marketing and community development easier to do and to manage?”

I developed this model, which I’ll be discussing in detail in class. I’m interested in any csocial-media-path-social-media-tool-flowomments.  I realize there can be an unlimited number of complex interactions between tools, platforms and technologies.  That’s what makes it the web right?  I left widgets and applications off the model in consideration of my prospective class audience.  I’m sure there are more tools that are not occurring to me.  Care to add something?

Comments

  • Hey Jeff – like the direction (and styling) – perhaps if were to separate the tools according to listen/speak/engage/publish or something like that refining the actions of the marketing/conversation funnel that might help. How might this overlap with the conversation prism? what other models are inter-related or which can be used as a basis for further exploration & exposition?

    • Jeff Marmins

      perhaps an interesting follow up graphic piecing it out by ?method?

  • Hey Jeff – like the direction (and styling) – perhaps if were to separate the tools according to listen/speak/engage/publish or something like that refining the actions of the marketing/conversation funnel that might help. How might this overlap with the conversation prism? what other models are inter-related or which can be used as a basis for further exploration & exposition?

    • Jeff Marmins

      perhaps an interesting follow up graphic piecing it out by ?method?

  • looks great–some of the topics I know about and some of them I have no clue how to use!

  • looks great–some of the topics I know about and some of them I have no clue how to use!

  • If you’re talking about communicating, why not just say Listen and Speak or Share, instead of Aggregate and Disseminate. I’m thinking your audience wants easy to understand words. Advice from one of my best mentors, “make it like you’re talking to a 2-year old,” which should be easy for you since you have all that practice.

    • Jeff Marmins

      I definitely want to make things simple. Good idea. I do talk about listening and sharing online – probably a lot more than speaking! When I talk about offering value so that viewers will stick around, I have a FIND ->DIGEST -> ACT mantra representing a top-level of our behavior online.

      In this graphic I want to be able to discuss having a process in place for gathering information and sending it back out purposefully. So, ideally, you and your audience can communicate and discover around stuff that’s relevant.

  • If you’re talking about communicating, why not just say Listen and Speak or Share, instead of Aggregate and Disseminate. I’m thinking your audience wants easy to understand words. Advice from one of my best mentors, “make it like you’re talking to a 2-year old,” which should be easy for you since you have all that practice.

    • Jeff Marmins

      I definitely want to make things simple. Good idea. I do talk about listening and sharing online – probably a lot more than speaking! When I talk about offering value so that viewers will stick around, I have a FIND ->DIGEST -> ACT mantra representing a top-level of our behavior online.

      In this graphic I want to be able to discuss having a process in place for gathering information and sending it back out purposefully. So, ideally, you and your audience can communicate and discover around stuff that’s relevant.

  • Good start. Good graphic. I would try and include something like the “rinse and repeat,” from a shampoo bottle. The point being, this is ongoing, not a one-time process.

  • Good start. Good graphic. I would try and include something like the “rinse and repeat,” from a shampoo bottle. The point being, this is ongoing, not a one-time process.

  • Jeff Marmins

    Josh – thanks! Always love a good shampoo analogy! Yes, it’s a continuous loop.

  • Jeff Marmins

    Josh – thanks! Always love a good shampoo analogy! Yes, it’s a continuous loop.

  • Everything dynamic and very positively! 🙂

  • Everything dynamic and very positively! 🙂

  • Hi, Interesting, I`ll quote it on my site later.
    Thanks
    Charlie

  • Hi, Interesting, I`ll quote it on my site later.
    Thanks
    Charlie

  • Pretty nice post.

Leave a reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>