Tag Archive - Twitter

Hootsuite Recommendation for Social Business

There are a number of good utilities available for managing multiple social media and social networking properties like Twitter, Facebook and LinkedIn. Hootsuite has become our recommendation and the tool we are implementing for clients. Here are some of our main reasons:

  1. Multiple accounts: Hootsuite allows you to manage multiple Twitter profiles, LinkedIn profiles, Facebook profiles and Facebook pages.  It allows posting to one, many or all accounts at the same time.  You can also organize tabs and columns to group accounts by personal preference.
  2. Browser integration: We recommend Mozilla Firefox and Hootsuite has an add-in that is required for our clients to make sharing information and scheduling tweets and post in advance an easy task.team members
  3. Metrics: skip the url shortener, Hootsuite does it for you but adds tracking for each link
  4. Security/User control: Multiple users can log-in to Hootsuite and have privileges to the same account without access to the primary user-name and password.  this is a deal-maker for any entity that wants to spread responsibility for social accounts across more than one person. Continue Reading…

Twitter – looking past spam and celebrity tweets

I’m often asked questions like, “What is Twitter?” and, “How is Twitter useful?” It can be easier to demonstrate than it is to talk about and explain – at least it is for me. The real technological capability above and beyond the “What are you doing?” phenomenon is just beginning to be tapped. And, the opportunity for invention and creative application reaches beyond the mainstream noise. Dig a little deeper and you’ll find interesting examples of how twitter is much more than just another way for the MLM crowd to spam you!

Often I reference a story about a college student that “twitterized” his laundry machines to announce availability.  This could have saved me a lot of trips to the basement of my dorm freshman year.  The twitter feed is http://twitter.com/laundryroom.

Here’s Justin Wicket’s video on how he’s set up his lights to go on and off by sending a tweet via text:

Control Lights with Twitter from Justin Wickett on Vimeo.

And this from Gizmodo: “Ryan Rose added an ethernet port and a limit switch to his washer to detect on/off cycles and transmit the data in a more forceful way than some lame “ding” sound. When Ryan’s drawers are done, his washer sends the signal to a couple of LED signs in his living room that flash “WASH,” as well as sending Tweets to his questionably-named Twitter account, Pimpy3Wash.”567813_com_botanicall

Another great example is the Botanicalls House Plant Twitter Kit.  It’s still very Do-it-yourself with regard to assembly, but you can use twitter to monitor your plant and whether or not it’s getting the water it needs.  It’s discussed on thinkgeek.com as well.

Have some other examples of unique uses of twitter or other social technology tools? Please comment or send us a tweet ~ @socialmediapath.

Social Media Skills 101 Class

Registration is available for: Social Media Skills 101
Location: 3665 Bleckley St., Suite 101, Mather, CA 95655.

Description: Based on student demand and a need for better clarity around social media tools, Social Media Path has partnered with Peppers.TV to offer live, classroom Do-it-yourself education.
You get:
• A cursory overview of the how and why of Social Media
• Social online guidelines for business
• What web sites to use the most and how to use them
• How-to get fans and followers
• How-to build online \”expert\” proof that leads to subscribers and sales
• Time-saving browser tips
• How-to make your writing Google friendly
We’ll cover:
• Blogging
• Linkedin
• Facebook
• Youtube
• Twitter
Our class is fun, engaging, insightful and jargon-free. Best of all, you’ll leave with a renewed sense of how to build interactive online marketing into your business day without feeling overwhelmed. Social Media Skills 101 will alleviate any fear or apprehension of embracing social technology.
Start Time: 14:00
Date: 2009-06-25
End Time: 16:00

5 Good Reasons to Learn How to Use Twitter for Business and Personal Use

5 Good Reasons to Learn How to Use Twitter for Business and Personal Use
Twitter is one of the few must-have, must-do technologies to understand for business, communities, families, journalists and more. Yet, it is much more powerful with Twitter add-ons or apps. Take five minutes to learn it now.