Tag Archive - Social Technographics

Culture and Team Types from Dave Grey at XPLANE

Take a look at this great visual map of business cultures by Dave Grey at XPLANE. I like to think and talk about the change that new methods of communication are instigating in business. It’s interesting to overlay the challenges with communication and types of people and teams.  Here Dave hosts a deeper discussion on the matter of culture mapping.

I admire Dave’s thinking and approach and always look forward to the great, share-able, relevant content that XPLANE develops.

 

Social Strategy: Know your target audience

Thanks to Forrester Research for developing this tool to determine the mix of your perspective audience in social media. It’s based on Forrester’s Social Technographics® consumer classification model.

Social Media Path subscribes to this model as a tool for understanding your target audience.  Our business is based on building social strategy by first examining customer behavior.  The result is clear expectations and better customer relationships.

Features of this profile:

  • For an explanation of these groups (Creators, Critics, etc.), see a presentation (8 slides) or read Chapter 3 of Groundswell
  • Bars indicate the percentage of the selected demographic that are in each Social Technographics group.
  • The white marks indicate the same percentages for the whole population of the country selected.
  • The index indicates how the demographic compares to the population — a score of 100 means the demographic is the same as the population average.
  • The message “No data available” appears when you request a profile for which Forrester survey samples are not large enough to provide a reliable answer. This occurs for age groups in Japan, Metro China, and South Korea. To see profiles in these countries, set the Age to “Not specified”.