Tag Archive - social media

Everybody’s Doing It: How Marketers Are Utilizing Social Media In 2010

Nice info-graphic on how social media is being used this year from a marketing only perspective. I have a lot of respect for Flowtown and the work they do in social media marketing.  They are a standout agency in an industry segment with fragmented qualifications, pricing disparity and further confusion from rapid innovation.  It’s challenging to qualify work in social media right now. Flowtown gets it.

Everybody’s Doing It: How Marketers Are Utilizing Social Media In 2010
Flowtown – Social Media Marketing Application

The Do's and Don'ts of Social Media for Business.

Great infographic from David Steel:

Do's and Don'ts of Social Media for Business
Via: The Steel Method

Streamlining Social Media Workflow

Streamlining much of my work-flow for all social properties. My goals
are different than for many that I advise. It has made me consider
that there are two distinct paths no matter what tools you use:
Easiest and least time consuming. The learning curve can be steeper,
and the set-up more complex in order to arrive at the ongoing solution
that will eat up the least amount of time. i look forward to sharing
a mind-map diagram of my version 3.28
life-stream-aggregate-share-flow.

The Break up

Social Media ROI

Despite our company name, I’ve never been a fan of the “Social Media” idiom.  It implies that we are engaged in something new.  What has changed is the platform of delivery (now two-way and relatively constant), the rate that word-of-mouth can travel and the ways that effectiveness may or may not be able to be directly measured.

The phrase “Socialnomics” fell into the same marketing-twist-semantic-massage bucket for me.  Well, in deference to my Dublin, Ireland colleagues at Simply Zesty, I’m embracing the term.  After all, the depth of impact in how marketing, sales, service and product quality must reinvent and perform is economically revolutionary.  Simply Zesty produced this video.  It’s a hot, energetic bundle of evidence:

Better Google Search Results

Not that long ago I taught a workshop on using Google tools for  Social Media Marketing.  [Igoogle and google’s gadgets make for an easy sole practitioner / small business social media dashboard].  There were some questions concerning search in general, though.  What could be more important than getting to the information you need quickly and efficiently, whether social media related or not? Continue Reading…

Recommend Others Online

In the midst of a tough day yesterday I was humbled by this recommendation I received:

“Enthusiastic (and hilarious) advocate of social media. Get’s it.”
by Ward Supplee, Silicon Valley

Thank you Ward!  Providing recommendations and testimonials for your associates, customer and vendors is best done online.  This recommendation appeared on Mr. Tweet.  Recommending individuals on Linkedin and businesses on Yelp is great for helping build their credibility online.  You’ll feel good about doing it. They’ll feel even better when they get it.

Web 2.0 Expo NY: Gary Vaynerchuk (Wine Library), Building Personal Brand Within the Social Media Landscape

Have you seen this yet. Be inspired. Stop doing what you hate!  Thank you Gary Vaynerchuk for your inspiration.  I look forward to reading “Crush It!”

Never Eat Alone Author Keith Ferrazzi doing social media right by listening

With excitement, pride and a dose of fear I’ve begun our campaign to help Keith Ferrazzi move into the realm of social media.  Keith is a respected thought leader in relationship development.  He writes and speaks passionately about relationships that are formed out of being vulnerable and generous.  At the moment, though, we are just beginning to breath a listening, transparent presence into what and who Keith Ferrazzi is online.

Don't go it alone - I can help you create success using my step-by-step approach to building your own dream team.

Don't go it alone - I can help you create success using my step-by-step approach to building your own dream team.

When I spoke with  Keith and Tahl Raz about it they were concerned, saying, “We want to do it right, our ideology is in absolute alignment, sociologically, and, we’re about to launch this book – as life changing a book as Never Eat Alone was…, ” And, it’s not a self-help book.  It’s a learn-how-to-let-others-help book.”

Keith and the Ferrazzi brand are online in all forms of media.  He’s well published, written about and often featured by major media like CNN and CNBC.  It’s just that his audience is not, largely being listened and responded to online.  Keith and the Ferrazzi team are not listening they way they feel they should.  And, together, we’re determined to change  – fast.  We welcome advice and participation.

The University of Phoenix has agreed to sponsor a “Who’s Got Your Back,” Road Show. I’ had never heard of something like this – but as a “giveback” to his followers and fans, Keith is delivering his 9-step program for building the ultimate team-based success strategy, complimentary to the public.  Take a look at this video of Keith’s explanation of what he and book are offering:


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Social Media Club: Government 2.0

Yesterday the Sacramento Chapter of Social Media Club held an exception panel discussion on Government 2.0.  There were many insights around what government at the Federal and State levels are doing to embrace and manage initiatives.  The move from use of the web as an archive and distribution medium to one of communication and listening is enormously impactful.

Who we are as a governed people, and what kind of government we have has the potential to be back in our hands.  Caution: Beware those that will attempt to manipulate law and policy to get in the way of this happening.

The Social Media Club’s panel discussion was recorded live.

Panelist Bios are on the Press Release at SacStarts.

View/listen to the meeting on Ustream.tv here.

Disclosure: I (Jeff Marmins) am the intro speaker on the subject of transparency.

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