Tag Archive - Social Media Class

Lifestreaming, Dashboards and Efficiency

Providing the business education in social media requires consistent research. We could use your help.
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Getting Social Media Education Right

It’s harder than I thought it would be. Isn’t everything? We’re offering classes in social media and attendance online has been low. It’s mostly due to how we’re marketing. That, and the fact that we’re charging for a class that many may think they can learn elsewhere for free. Not so. I’ve taken a lot of the online free stuff. Simply put, you usually get what you pay for…not that I haven’t pulled an idea or two from a free webinar. Our classroom experience in teaching Social Media Fast Start for business was different.

We had a full and engaged classroom. Attendance was all over the map with representatives from small business, government, non-profit, corporate and “my mom sent me.” I was excited and having fun, and I think the class was too. So, i didn’t get to about 1/3 of my slides. I found myself torn between getting everyone’s questions answered and covering the material as promised.

This seems to be an ongoing challenge – I’ve now spoken to a variety of groups and the conversation goes in so many directions. There are many questions about how to do social media and market online. So, once again, based on customer and student feedback, we’re making some changes.

Our launch begins with a new 11Am – 415PM classroom workshop that includes the initial professional photography and a video clip needed to get online appropriately.  We’ll have enough time to cover basic tools, online properties and the know-how to get started marketing online.   We’re also offering free webinars in addition to more specialized online classes like Facebook Privacy and Security and Twitter Ethics and behavior.

We welcome feedback on what you think your biggest challenge is so that we can address it in class.

Social Media Skills 101 Class

Registration is available for: Social Media Skills 101
Location: 3665 Bleckley St., Suite 101, Mather, CA 95655.

Description: Based on student demand and a need for better clarity around social media tools, Social Media Path has partnered with Peppers.TV to offer live, classroom Do-it-yourself education.
You get:
• A cursory overview of the how and why of Social Media
• Social online guidelines for business
• What web sites to use the most and how to use them
• How-to get fans and followers
• How-to build online \”expert\” proof that leads to subscribers and sales
• Time-saving browser tips
• How-to make your writing Google friendly
We’ll cover:
• Blogging
• Linkedin
• Facebook
• Youtube
• Twitter
Our class is fun, engaging, insightful and jargon-free. Best of all, you’ll leave with a renewed sense of how to build interactive online marketing into your business day without feeling overwhelmed. Social Media Skills 101 will alleviate any fear or apprehension of embracing social technology.
Start Time: 14:00
Date: 2009-06-25
End Time: 16:00