Tag Archive - Social Business Strategy

Why ‘Facebook For The Enterprise’ Vendors Are Wrong

Comprehending the difference between “social media” and what is becoming known as “social business” or “Enterprise 2.0” can be challenging.  Even successful consulting firms and marketing agencies are confused.  I’m excited to see this article in Forbes magazine from our friend Christopher Lochhead, chief strategy advisor and board member at Jive Software.  It will help provide some clarity. [ Disclaimer: My company, C7 Group is a management consulting firm helping business with social business strategy and integration.]  This article was also re-posted at C7Group
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Social Media Marketing Revolution

The experience of providing services and training in social media marketing and integrating those efforts into traditional marketing and PR strategy has led us to some concrete observations.  Our business is shifting into social business design.  Online platforms for community engagement and relationship development now impact every point in sales, marketing and customer service.  Continue Reading…