Small businesses can be social businesses. This means small business can use social technology and tools to do their work better and serve customers better. Social Customer Relationship Management (SCRM) is at the center, and a critical component of our solution.  Although we are a “strategy first,” consulting company, we’ve been exploring software in this space for years.  Recently we took a look at all of the lower cost solutions for small business and selected Nimble as a software partner.  Our criteria included integration with Google Apps and public social platform integration.

There were many other features that we wanted to see, but these were the central pieces. Integration with social platforms life Facebook, LinkedIn and Twitter also had to include discovery.  This means that once our software  had contact data and an email address, it would suggest online profiles for our contact. Essentially, it is automatically listening to the social web for relevant information that pertains to prospects and customers that might influence a deal. Social integration in CRM also meant a unified Inbox, allowing communication with customers on email, Facebook, Twitter or LinkedIn without leaving the page. We’re always looking for solutions that offer the “fewest tabs open in a browser window.”

Nimble has recently rolled out it’s integrations with Hubspot, Wufoo and Mailchimp, making it an even more attractive puzzle piece for managing  small business with Internet based tools.

There are real time and cost saving solutions available. How can your business use social networking technology for internal communication and streamlining customer communication across all channels?

Let us know if you want to check out Nimble or learn more about how we can use social business to increase net profit!