The Ultimate Content Marketing Infographic

This infographic on content marketing was put together by the exceptionally talented interactive marketing agency Jess3 in collaboration with Eloqua.  It was posted on the Jess3 blog and I found it again on by Jeremy Victor.

The Ultimate Content Marketing Infographic


We are all creators as well as consumers of content online.  This fact is at the heart of why social technology is so pervasive.  I love infographics and they’re one of the more valuable ways to get your point across.  This graphic is one of the best yet at showing what types of content are best used based on the business objective and prospective customer requirements.


Joe Chernov, VP of Marketing at Eolqua, pulled together this post that’s just as valuable as the infographic itself:  16 Experts Answer, “What makes a great infographic?

A favorite from the post:

Mike Volpe, CMO, HubSpot : The best infographics have a high density of information and are easily consumable.  It is an art to be able to take a lot of data, or a number of concepts, and boil it down to one image.  If your infographic makes sense when you look at it for 5 seconds, but is still teaching you things after you have looked at it for a full minute, then you know it is good.

Does this infographic depict more pieces of the puzzle for you? How are you using content marketing? Do you have a favorite infographic to share?

Continue Reading