When we sent our Happy Thanksgiving email using Mailchimp it was shared on Facebook. After all, why should our email of gratitude and holiday wishes only be limited to our mailing list? The pesky auto-post-from-one-online-service-to-another. It posted with Mailchimp’s logo from the email.
Perhaps you’ve done something similar. In fact, you may have abandoned some tools in their early releases because they transfered your well engineered blog post to a lousy text-only-link on Facebook or elsewhere. It sounds finicky, persnickety or some other thing that ends in “y,” that means workflow on social tools that just works like my toaster.
There is a bunch of little stuff and getting it right takes time.
Social media managers, community managers and many more are fiddling around with getting all of the details right that can contribute to making things work in concert. And they break. And they change. The mistakes are public and need to be acceptable.
These days, the learning happens live. Right there in front of you. Hopefully it’s something small and annoying like this and not a contribution to the book of digital cautionary tales.
Of course, after seeing the post appear as it did to the right, this help, How can I choose the image thumbnail that shows up on Facebook was easy to find (Mailchimp has great support ). So, we can do it right the next time.
We’re still grateful. Have any of your own tips or mistakes to share?
