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Jeff Marmins is the Founder and Managing Partner of C7group, a management consulting firm specializing in social business strategy. Jeff works with companies to engage and communicate with customers and employees through the use of social software, community platforms, and other emerging web and mobile technologies. He is one of the original pioneers in helping to apply web technologies to solve business problems. Having applied social technologies in business since their invention, the news media seeks him out regularly for his insights into the social web. The Business Journal, Sacramento Bee, FOX, ABC, CBS, NBC, trade magazines and newsletters have featured or quoted Jeff as a social networking and technology thought leader.
Jeff is an advocate for community volunteerism. He is a founding Director of the Social Media Club, Sacramento Chapter, now in its third season, with over 500 members. Jeff has served the City of Folsom on its Utility Commission as well as on the boards of the Folsom Chamber of Commerce, Folsom Lake Symphony Orchestra and Mercy Hospital Community Council. One of Jeff’s proudest achievements was securing corporate sponsorship and group participation to launch Philadelphia Cares, the 2002 Philadelphia Chamber of Commerce Non-Profit of the Year.
“I’m a Dad and live in Northern California. My roots are in Pittsburgh and part of my heart belongs to the Pittsburgh Steelers. My family and friends come together around our home team and has all my life.
Note: if you don’t know why Steelers fans are so nuts for our NFL team, than check out this ESPN video about the Steeler Nation.
This site is a continuation of my previous effort, “Effective Human,” which I wrote sporadically since 2005. The focus was Character and Principles. My principal tenants of that blog are in this post and I still write about those things that contribute to our effectiveness in work and life.
Please comment or send me your questions! I’m grateful for your visit.
Copyright and Permission for usage of content found on this site can be found here.
“The range of quality, insight, connections and experience within “social media” is vast and diverse. Even the phrase, as a mainstream idiom, is new. “
Jeff has been involved in business online since the internet became public, managing early website, intranet and e-commerce projects. Jeff’s projects pushed the edge of capability, seeking to satisfy customer requests for a more multi-media rich experience, to communicate more effectively and to provide feedback.
His role in technology has often been a combination of sales, marketing and project management, from an early background in quality assurance and testing in enterprise software.
“Jeff has a keen ability to map business needs to technology solutions.”
David R. Springett, Ph.D
President, Community College Foundation
Director, Chordiant Software, Incorporated
“It’s not theory. I’ve been online since 1987. Over the past 22 years I have been involved in several hundred online communities: Underground hacker groups, BBSs, Usenet newsgroups, IRC channels, listservers, online services, packet switched networks, discussion forums… and more recently: wikis, blogs, microblogging, social bookmarking and social networking sites.”
Jeff invented a customer-centric decision making methodology for customer relationship management (CRM) and sales force automation (SFA) to accelerate relationship development and make sales forecasting more accurate. He began to incorporate online social interaction (now called “social media”) into sales and marketing in 2000 after being inspired by the “Cluetrain Manifesto.”
“I have a passion for the convergence of relationship development and social technologies. Fortunate to have seen the value of web based applications in sales and marketing early in their history, I participated in some of the first web site, e-commerce and e-learning projects.”
“…I have learned a tremendous amount from him, and have implemented many of his suggestions for my business. With just a few of his tips, I have made more connections and increased my company’s exposure on the web. I (would highly) recommend Jeff for all of your social media needs.”
Corey Raymond Walker
Owner, The Marketing Specialist
“I’m a process maven and I’ve trained and consulted on customer-driven sales and marketing for more than ten years, making social media and social networking a natural passion.”
“Jeff offers intelligent solutions to enhance communications and develops unique networking systems and processes. He is quick to understand his clients needs, and applies just in time solutions. Jeff to articulates with clarity; meets his commitments consistently.”
Anthony Dury, Ph.D
Principal, Dury & Associates
Speaking
Jeff covers these topics from the 50,000 foot level down to the step-by-step, depending on audience and need. He has presented to government agencies, technologists, marketers, media, students, entrepreneurs, and many other groups.
Download Jeff Marmins’ Speaker Qualifications and Social Business Programs
Available Programs
The Social Business Revolution
Business as usual won’t last long. Understand why social business is imperative. What are the key problems with business as usual? Why will you have to move to social business
software tools in order to remain competitive? How are businesses already using these technologies successfully to change work-flow, improving communication and collaboration across their employees, customers and the social web?
Whatever you want to call our era today: The Information age, the technology Age or the knowledge economy, our social connectivity via the internet is changing how we participate in each other’s lives across the globe. Now, it is changing how business must listen to its customers and employees. The barrier between personal and business is crumbling. Each and every person now can reach millions in minutes, with good news or sharp criticism. As your business learns to listen, what will it do when it hears something?
Social Networking: It’s an activity not a website. Marketing, public relations and the media are embracing the social web to attract new customers and build brand loyalty. It’s a learning process to transition from “megaphone” to “mega-listen.” Customers can help decide which products go to market. What’s next?
There are some steps that even an enterprise can begin to take while it considers its social business strategy. Now, social technologies are becoming tools for customer service, human resources and research and development. Innovation is becoming more agile, Mergers more effective faster and service less expensive. Examine what the levels of maturity are for business, where you might stand now, and what you can start doing so you can remain competitive in 2011 and 2012
Download Jeff Marmins’ Speaker Qualifications and Social Business Programs