Content marketing content attracts attention and generates leads. Sales content helps turn prospects into customers.
Marketing content attracts attention and captures leads with compelling and genuine value. Sales content is deeper and wider. It’s a long form research based paper or a video revealing your roadmap with financials and analysis. Businesses investing in software need empirical evidence presented properly with subject matter expertise. I take pride in writing in a way that speaks directly to a carefully considered audience, compelling action in the final sales stages of evaluation and purchase.X
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