Hootsuite Recommendation for Social Business

There are a number of good utilities available for managing multiple social media and social networking properties like Twitter, Facebook and LinkedIn. Hootsuite has become our recommendation and the tool we are implementing for clients. Here are some of our main reasons:

  1. Multiple accounts: Hootsuite allows you to manage multiple Twitter profiles, LinkedIn profiles, Facebook profiles and Facebook pages.  It allows posting to one, many or all accounts at the same time.  You can also organize tabs and columns to group accounts by personal preference.
  2. Browser integration: We recommend Mozilla Firefox and Hootsuite has an add-in that is required for our clients to make sharing information and scheduling tweets and post in advance an easy task.team members
  3. Metrics: skip the url shortener, Hootsuite does it for you but adds tracking for each link
  4. Security/User control: Multiple users can log-in to Hootsuite and have privileges to the same account without access to the primary user-name and password.  this is a deal-maker for any entity that wants to spread responsibility for social accounts across more than one person.

We had been using Ping.fm for some applications such as mobile updates and embedded gadgets in igoogle home pages as a dashboard for small business users. Note: this is still useful of you are updating your status or posting to a lot more sites than just “Primary accounts” like Facebook, Twitter and Linkedin.

Over the past six months or so we have tested a variety of applications like:
Co-tweet
Tweetdeck
Seesmic
Twhirl

All have powerful features however Hootsuite has the best current offer for business.  Recently reviewed by Jennifer Leggio in the ZDNet article, “CoTweet vs. HootSuite: Battle of the business Twitter apps,” Hootsuite came out on top.

Other related articles:

HootSuite Blossoms Into De Facto Corporate Twitter Tool
Getting Quick’n’Dirty with Hootsuite
Professional management tools for Twitter: HootSuite and CoTweet
HootSuite Helps You Juggle Multiple Twitter Accounts

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