Social media reaction to the Netflix price hikes has been so strong that #DearNetflix trended on Twitter with customers complaining strongly about the changes. Crimson Hexagon looked into the Twittersphere reaction exclusively for this analysis. The Twitter response to the news showed 62% negativity and only 23% positivity. Of the 62% that were against the move, the sentiment was examined further to reveal the opinions with the negative grouping. 31% was categorized as “Bad Move Netflix,” while a surprising 20% thought “Goodbye Netflix, Hello Redbox,” and significantly, 11% “Plan to Leave Netflix” altogether.
