I’m not sure why this article from Slate, The Internet’s 25 Worst Passwords, and What They Say About You, popped up in my blog and article feeds today. It reminded me, though, of some of the clients that we work with and how they treat the password field. Short, easy to remember lousy passwords – and they’re all the same for every website, social platform and web service. Aren’t we all reading the horror stories of compromised accounts and information?
Listen Up Already and Don’t Get Hacked
It drives me a little batty. We’re not an internet security company and don’t provide security advice but I’ve been around computers and network systems for awhile now. I’ve had conversations with software and network security professionals that have changed my own behavior. Some of these talks were a little scary with regard to how vulnerable we are especially if we don’t do a few easy things to significantly decrease our odds of being hacked.
Security of stored digital information is relatively new. There are services available that permit you to enter your email address and learn “Which Of Your Accounts Have Been Hacked.”
Manage Your Information S.M.A.R.T.
When we engage a new client and have responsibility for online properties with passwords and login information we use a Google spreadsheet, Client Master Credentials Template. Not only does it serve as a single source of information for projects, it fosters sharing and trust. It’s not recommended as a solution; Usually it ends up being a tool to recommend using better passwords.
Deloitte consulting recommends using the S.M.A.R.T. approach – Strong, Multi-character, Avoid associations, Random, and Tools. Strong means long. The longer the better and the more difficult it is to crack. Multi-character means just that. Use everything that the site allows. No birthdays, pet names, child names -nothing associated with your personal life.
The best thing you can do overall is not even know your passwords yourself. Use a password management tool like Lastpass or SplashID that also has the capability of generating random passwords. The convenience of these tools is that they can easily integrate with your favorite web browser. Once you’re logged-in the software will take care of all your sign-ons with varying degrees of security that are easy to customize. You only remember the one password.
Need some help? Let us know and we’ll point you in the right direction.
Free to view! Here is the recorded version of Jon Ferrara, CEO of Nimble, presenting and discussing tips about how to work as an effective team by tracking and managing their contacts, prospects, activities, communications and sales forecasts, including:
Maximize marketing impact
More revenue in less time
The need for unified communication
This webcast is part of the 2012 C7group Business Thought Leadership Series. Watch the video below or continue reading to learn more about Jon.
A social entrepreneur at heart, Jon founded GoldMine Software in 1989 where he served as the executive vice president of the company until he sold it in 2000. GoldMine is one of the all time best selling CRM products that helped pioneer the entire Sales Force Automation (SFA) and Customer Relationship Management (CRM) market. During this time Jon was awarded the Earnst and Young Entrepreneur of the Year Award while GoldMine was named PC Magazine’s Editor’s Choice in 1993 and again in 1995, 1996 and 1997.
After selling GoldMine and watching the immense rise in power social media was experiencing, Jon entered the startup world again when he noticed a distinct lack of any products that effectively combined Relationship Management, Social Listening and Engagement, and Collaboration with Sales and Marketing. In 2009 Jon founded Nimble to create an extensive Social Business platform to fill this gap.
Jon Ferrara: Social Media and Sales Relationships from C7group on Vimeo.
Today’s socially enabled web is changing customer service and support. In fact, it is the very thing that has so many in Public Relations and Marketing scratching their heads. Service and support are the result of a medium (social media and social networking technology) that is bidirectional. Customers are not just in control of the message, they are expecting you to listen and act upon what you hear.
Small businesses can be social businesses. This means small business can use social technology and tools to do their work better and serve customers better. Social Customer Relationship Management (SCRM) is at the center, and a critical component of our solution. Although we are a “strategy first,” consulting company, we’ve been exploring software in this space for years. Recently we took a look at all of the lower cost solutions for small business and selected Nimble as a software partner. Our criteria included integration with Google Apps and public social platform integration.
There were many other features that we wanted to see, but these were the central pieces. Integration with social platforms life Facebook, LinkedIn and Twitter also had to include discovery. This means that once our software had contact data and an email address, it would suggest online profiles for our contact. Essentially, it is automatically listening to the social web for relevant information that pertains to prospects and customers that might influence a deal. Social integration in CRM also meant a unified Inbox, allowing communication with customers on email, Facebook, Twitter or LinkedIn without leaving the page. We’re always looking for solutions that offer the “fewest tabs open in a browser window.”
Nimble has recently rolled out it’s integrations with Hubspot, Wufoo and Mailchimp, making it an even more attractive puzzle piece for managing small business with Internet based tools.
There are real time and cost saving solutions available. How can your business use social networking technology for internal communication and streamlining customer communication across all channels?
Let us know if you want to check out Nimble or learn more about how we can use social business to increase net profit!