Archive - Social Business Design RSS Feed

Is Your Office Communication This Bad?

Terrific funny video I found.  It’s a Steelcase promotional video making fun of the office environment.  It’s relevant to some of the changes that are coming our way through the use of more social business collaboration tools.  They’re doing some interesting work in “The Connected Workplace.” Love to hear some thoughts and comments!

Social Media Marketing Revolution

The experience of providing services and training in social media marketing and integrating those efforts into traditional marketing and PR strategy has led us to some concrete observations.  Our business is shifting into social business design.  Online platforms for community engagement and relationship development now impact every point in sales, marketing and customer service.  Continue Reading…

Social Strategy: Know your target audience

Thanks to Forrester Research for developing this tool to determine the mix of your perspective audience in social media. It’s based on Forrester’s Social Technographics® consumer classification model.

Social Media Path subscribes to this model as a tool for understanding your target audience.  Our business is based on building social strategy by first examining customer behavior.  The result is clear expectations and better customer relationships.

Features of this profile:

  • For an explanation of these groups (Creators, Critics, etc.), see a presentation (8 slides) or read Chapter 3 of Groundswell
  • Bars indicate the percentage of the selected demographic that are in each Social Technographics group.
  • The white marks indicate the same percentages for the whole population of the country selected.
  • The index indicates how the demographic compares to the population — a score of 100 means the demographic is the same as the population average.
  • The message “No data available” appears when you request a profile for which Forrester survey samples are not large enough to provide a reliable answer. This occurs for age groups in Japan, Metro China, and South Korea. To see profiles in these countries, set the Age to “Not specified”.