December 29, 2011 (Sacramento, CA) — Sacramento Steps Forward is a non-profit tasked with a critical mission of ending homeless in Sacramento by 2020, serving as a national example of how to end chronic homelessness. Beginning in January 2012, C7group will partner with Sacramento Steps Forward staff and volunteers to implement social business strategy and tactics for their organization.
Social Media for Business Podcast Interview: Kat Maudru and Jeff Marmins
It always helps when an interview turns fun and entertaining. When our CEO, Jeff Marmins was interviewed by Sacramento radio legend, Kat Maudru, listeners got some great value and tips along with their laughs.
Kat and Jeff had a lively discussion at Entercom Sacramento Radio about social media for business. The program originally aired on November 28, 2011.
The conversation serves as an introduction to social media in business, including the importance of the communications channels available through the internet, what tools to use and how to use these tools to improve workflow process and drive sales.
C7group is transforming the services marketplace by helping organizations realize the potential of their business from a “customers and people first” perspective. We integrate strategy with social business technology and workflow practices to provide you with a complete, integrated custom business solution.
Please listen to or download the podcast of the interview below.
Is your business using social technology in a unique way? Tell us how!
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Sacramento-based company turns social media into social business
Sacramento-based company turns social media into social business
ABC News 10 January 28, 2011
SACRAMENTO – Imagine taking the success of Facebook and making it work for your business. That’s exactly whatC7 Group co-founders Jeff Marmins and Mark Bean did.
Based out of Sacramento’s Urban Hive, they developed a business solution that utilizes the philosophy behind Facebook and other popular social media tools to help businesses improve their project cycle times and interoffice communications.
“Today’s companies are so big and so busy they no longer talk to each other. This can result in a miscommunication of strategy,” Jeff Marmins, C7 Group co-founder said. “We’ve come up with a way to help them with this problem.”
Company attempts to create social media that improve workplace efficiency
Wenatchee World, December 24, 2010: Company attempts to create social media that improve workplace efficiency
“The lessons about why Facebook has worked, why it has 500 million users, why we link and tweet – it’s translating that into a business culture,” said Marmins.
That’s the key to social business, Jive’s Lochhead said, incorporating the social media technology that has become commonplace outside the office to help companies work and communicate more efficiently and talk more directly with customers.
“Whether it’s fun things or transactional things, whether it’s happened in our personal lives or not, it’s extraordinary,” Lochhead said. “If you think about all of these things, why is it so fun and effective to live online, but back at work, it (stinks)?”
Expert: Roseville Galleria paid no attention to social media for flash mob
ABC News 10, Dec 21, 2010: Expert: Roseville Galleria paid no attention to social media for flash mob
“If (the Galleria) had a social business strategy of some kind,” said Jeff Marmins of the C7group, “then they would have been prepared. They would have had shopping before Christmas happening instead of sending thousands of people home.”
‘Social business’ the next big thing?
The Columbus Dispatch, Sunday, December 19, 2010, ‘Social business’ the next big thing?
Companies look at how to improve communication
“Social business is taking off in a big way. It’s a big thing in terms of business applications,” said Chris Fletcher, a research director at Gartner Inc. The Connecticut-based research firm has tracked the information-technology industry since 1979. Although it remains a market for early adopters, “there’s a lot of energy here,” Fletcher said. “It’s an exciting time.”
More than 90 social-business firms crowd the market, according to IT-industry research firm Forrester Research Inc., led by Jive, Telligent Systems, Lithium Technologies and KickApps.
Gartner recently identified social computing as one of four broad trends that will change the face of IT and business in the next 10 years.
Social media eyed to overhaul workplace communication
Columbia Daily Tribune, Wednesday, December 15, 2010: Social media eyed to overhaul workplace communication
Employers want their employees to be more productive. They want to be able to identify talent and put it to its best use.
Employees have ideas and want to contribute, but they’re shuttling from meeting to meeting, digging out from under e-mails, lost in the cubicle farm.
Facebook and Twitter Inspire New Field
The Sacramento Bee, Saturday, Dec. 4, 2010: Facebook and Twitter Inspire New Field
Employers want their employees to be more productive. They want to be able to identify talent and put it to its best use.
Employees have ideas and want to contribute, but they’re shuttling from meeting to meeting, digging out from under e-mails, lost in the cubicle farm.
Palo Alto-based Jive Software is among the companies that see a solution: using the tools of social media, blogs, online discussion groups and wiki documents among them to change how businesses communicate and work.
And now Jive, a $30 million firm and a leader in social media software for business, has partnered with Sacramento social media marketing and consulting firm C7group.
Social Business Isn’t A Fad
Sacramento Business Journal, November 19, 2010: Social Business Isn’t A Fad
Just as individuals have incorporated social media into their personal lives through sites such as Facebook and Twitter, more businesses are using social technologies to boost collaboration and communication among their employees and with customers.
This use of social technologies among companies and organizations is called social business, or enterprise 2.0. But social business is becoming the more accepted term.
And social business is booming.
C7 Group, software developer combine forces
Sacramento Business Journal, Friday, November 19, 2010: C7group, software developer combine forces
A new management consulting company specializing in social media for business has partnered with a leading software developer in that category.
C7group in Sacramento is one of a handful of strategy consulting firms nationwide and the only one in the region that has formed an alliance with Jive Software
to promote each other’s business. The alliance is a good first step toward what C7group’s principals hope will be more partnerships that can help the start-up company gain a foothold in social business, also known as enterprise 2.0.