I’m watching the NFL playoffs from the comfort of my living room, just like many other Pittsburgh Steelers players and fans. If you are too than you’ve probably seen the Apple Ipad Air commercial.
Cool. Inspirational. Creative.
We’ve come to expect cool from Apple. But this commercial is one I really like because it makes us think about how technology is weaving itself into the fabric of our lives. Right now it’s the tablet and the smart phone. Soon it will be a variety of wearable devices.
But that’s not all that’s cool. Robin Williams narrating the commercial with his classic quote from Dead Poets Society. Now that’s cool. It’s also compelling – daring you to live out loud. Williams character in Dead Poets Society is Professor John Keating, one of my favorites. And, if you don’t recognize it from the commercial then perhaps you didn’t see Dead Poets Society, or need to see it again or share it with your children.
O me! O life!
“We don’t read and write poetry because it’s cute. We read and write poetry because we are members of the human race And the human race is filled with passion. And medicine, law, business, engineering, these are noble pursuits and necessary to sustain life. But poetry, beauty, romance, love, these are what we stay alive for. To quote from Whitman, “O me! O life!… of the questions of these recurring; of the endless trains of the faithless… of cities filled with the foolish; what good amid these, O me, O life?” Answer: that you are here; that life exists, and identity; that the powerful play goes on and you may contribute a verse; that the powerful play goes on and you may contribute a verse. What will your verse be?
Should you care to take a look at my blogging history since 2005 you’ll find some irony in the title of this post. Sometimes it takes a proverbial, “whack in the head.” to set me straight. In this case it only took three. Please allow me to explain.
This infographic on content marketing was put together by the exceptionally talented interactive marketing agency Jess3 in collaboration with Eloqua. It was posted on the Jess3 blog and I found it again on b2bbloggers.com by Jeremy Victor.
We are all creators as well as consumers of content online. This fact is at the heart of why social technology is so pervasive. I love infographics and they’re one of the more valuable ways to get your point across. This graphic is one of the best yet at showing what types of content are best used based on the business objective and prospective customer requirements.
Mike Volpe, CMO, HubSpot : The best infographics have a high density of information and are easily consumable. It is an art to be able to take a lot of data, or a number of concepts, and boil it down to one image. If your infographic makes sense when you look at it for 5 seconds, but is still teaching you things after you have looked at it for a full minute, then you know it is good.
Does this infographic depict more pieces of the puzzle for you? How are you using content marketing? Do you have a favorite infographic to share?
Yes, “Take Me Out” by Atomic Tom LIVE on NYC subway may very well be the next viral video. In fact, if you’re an Apple iphone fan you should check it out. You’ll enjoy it. Obviously, as Techcrunch reported, no one stole there instruments (we’ll wait for the band to confirm.) Excellent, fun, smart idea.
There are a number of good utilities available for managing multiple social media and social networking properties like Twitter, Facebook and LinkedIn. Hootsuite has become our recommendation and the tool we are implementing for clients. Here are some of our main reasons:
Multiple accounts: Hootsuite allows you to manage multiple Twitter profiles, LinkedIn profiles, Facebook profiles and Facebook pages. It allows posting to one, many or all accounts at the same time. You can also organize tabs and columns to group accounts by personal preference.
Browser integration: We recommend Mozilla Firefox and Hootsuite has an add-in that is required for our clients to make sharing information and scheduling tweets and post in advance an easy task.team members
Metrics: skip the url shortener, Hootsuite does it for you but adds tracking for each link
Security/User control: Multiple users can log-in to Hootsuite and have privileges to the same account without access to the primary user-name and password. this is a deal-maker for any entity that wants to spread responsibility for social accounts across more than one person.