#GivingTuesday – What cause touches your heart?

GIVE on #givingtuesday

I recently wrote a post about the worst wildfire disaster in the history of California, the Camp Fire in Butte County, and how non-profits would alter strategy to get our donations this winter.
Some of the leadership of non-profits objected to my approach and set me straight. It’s important that I pass along what was shared:Red Heart logo for #givingtuesday 2018

Natural disasters impact both local and national not-for-profits’ revenue each year. The fact that disasters happen does not diminish the vital impact these organizations make and we need to support them in order for them to continue their mission.

I was reminded that for a year after the terrorist attacks on 9/11, research on diseases and critical care services suffered a loss in funding and significantly slowed advancement.

So I’d like to make my own appeal, as a good friend suggested, and ask that you please give where your heart guides you. We all lose in local and national disasters. Let’s GIVE while keeping in mind that the not-for-profit you support needs your continued contributions to fulfill their vital mission regardless of current, natural, or terrorist events.

The following causes are important.
Please support them if they touch your heart in the same way they do mine:

St. Baldricks Foundation – More children are lost to cancer in the U.S. than any other disease. Give to St. Baldricks to help conquer childhood cancer.

Stand Up Placer – Saves lives by empowering survivors and educating communities to stand up to domestic violence, sexual assault, and human trafficking.

Alzheimer’s Foundation of America (AFA) – provides optimal care and services to individuals living with Alzheimer’s disease and related illnesses and to their families and caregivers.

California Community Foundation’s Wildfire Relief Fund  – supports intermediate and long-term recovery efforts for major California wildfires, as well as preparedness efforts.

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The Giving Season on Fire

Wildfire burning home roof on fire

Nonprofits get most of their donations this time of year. The holiday season is typically when organizations that use fundraising as a primary source of revenue get the money they need to operate year-round.

This year presents a special challenge. A natural disaster is garnering the attention and support that the people affected by it deserve. The non-profits are scrambling. How will they get the donations they need when the rest of us are giving money and resources to the victims of the Camp and Woolsey Fires?

I’m sure many of them are meeting this week to discuss how to adjust their year end appeal materials when there is even more competition than usual for donation dollars. Be cautious.  Be wary.  And, to the executives and managers of non-profits and associations, approach your appeals with dignity that rises above the fear of your donations going elsewhere.

The answer is that no matter what their cause or how many people they help regularly, this disaster and the families affected by it deserves all we can give. While there is a lot of important work being done, we haven’t had a disaster like this in our region since the San Francisco earthquake in 1989.

The Camp Fire alone (66% contained at the time I wrote this) is responsible for 77 fatalities. Over 1000 people are missing or unaccounted for. More than 15,5000 home and buildings have been destroyed, including the entire town of Paradise. Now, a contagious gastrointestinal illness, Norovirus, is spreading through evacuation shelters. The immediate outlook is grim.

We must do everything we can to help

Our friends that do good work that also need donations will have to wait and weather the storm. Right now these people must get whatever help and resources we can provide. I’m sure that would be your response as well if it were you sleeping in a shelter, family members missing and your home burnt to the ground.

How to Help victims of California Fires

Right now, people need cash and gift cards.  There’s a lot of “stuff,” being donated and there isn’t anywhere to put it. Money to buy basic supplies is immediate.

California Fire Foundation. Through its SAVE program, the California Fire Foundation is distributing $250 cash gift cards for those who have lost their homes. “Anyone who has suffered a loss of more than 25 percent of their home can get a gift card for $250 per household,” says Carroll Willis, communications director at the California Fire Foundation and the California Professional Firefighters.

United Way (Greater Los Angeles) and United Way of Northern California. Olmstead says that it is working both with immediate financial aid for survivors and on long-term recovery efforts.

California Community Foundation, assisting with long-term recovery efforts and people who have been displaced and/or unemployed because of the fires. This organization also supports mental health services.


California Fire Incident Report – Camp Fire

CBS News: California fires: Latest updates on Camp Fire, Woolsey Fire including death toll, evacuations, map

Photo Credit: AP Photo/Noah Berger, File (Noah Berger)

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Are we "Cocooning?" I don't think so.

Faith Popcorn was right about some things, the cocooning of America wasn’t one of them. Her popular book, The Popcorn Report predicted that we would be hermits in our homes with our food delivered and our media on demand. The social media and social networking capabilities of the internet have come  out of the early adoption phase. Guess what? We’re gathering differently. We’re connecting more. Our relationships get real faster.

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Never Eat Alone Author Keith Ferrazzi doing social media right by listening

With excitement, pride and a dose of fear I’ve begun our campaign to help Keith Ferrazzi move into the realm of social media.  Keith is a respected thought leader in relationship development.  He writes and speaks passionately about relationships that are formed out of being vulnerable and generous.  At the moment, though, we are just beginning to breath a listening, transparent presence into what and who Keith Ferrazzi is online.

Don't go it alone - I can help you create success using my step-by-step approach to building your own dream team.
Don't go it alone - I can help you create success using my step-by-step approach to building your own dream team.

When I spoke with  Keith and Tahl Raz about it they were concerned, saying, “We want to do it right, our ideology is in absolute alignment, sociologically, and, we’re about to launch this book – as life changing a book as Never Eat Alone was…, ” And, it’s not a self-help book.  It’s a learn-how-to-let-others-help book.”

Keith and the Ferrazzi brand are online in all forms of media.  He’s well published, written about and often featured by major media like CNN and CNBC.  It’s just that his audience is not, largely being listened and responded to online.  Keith and the Ferrazzi team are not listening they way they feel they should.  And, together, we’re determined to change  – fast.  We welcome advice and participation.

The University of Phoenix has agreed to sponsor a “Who’s Got Your Back,” Road Show. I’ had never heard of something like this – but as a “giveback” to his followers and fans, Keith is delivering his 9-step program for building the ultimate team-based success strategy, complimentary to the public.  Take a look at this video of Keith’s explanation of what he and book are offering:

Find more videos like this on Greenlight Community

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Social Media Club: Government 2.0

Yesterday the Sacramento Chapter of Social Media Club held an exception panel discussion on Government 2.0.  There were many insights around what government at the Federal and State levels are doing to embrace and manage initiatives.  The move from use of the web as an archive and distribution medium to one of communication and listening is enormously impactful.

Who we are as a governed people, and what kind of government we have has the potential to be back in our hands.  Caution: Beware those that will attempt to manipulate law and policy to get in the way of this happening.

The Social Media Club’s panel discussion was recorded live.

Panelist Bios are on the Press Release at SacStarts.

View/listen to the meeting on Ustream.tv here.

Disclosure: I (Jeff Marmins) am the intro speaker on the subject of transparency.

Free Videos by Ustream.TV

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