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C7group Social Media Sandbox: Social Media Legal Risk

December 8, 2011 in Brand Reputation, Social Media with 0 Comments

Did you miss it? Listen to the blog talk radio broadcast below.

I had a great talk with Labor Law Attorney, Matthew Durket about how businesses can plan and respond to the legal issues surrounding social communication, such as loss of intellectual property, compliance violations, reputation management and HR lawsuits.

Recent market research reveals social networking related exposure incidents for US companies have increased each year — from 11% in 2008 to 17% in 2009 and to 21% in 2010.

24% of companies indicated that they have disciplined an employee for his or her activities on Facebook, Twitter or LinkedIn.

Listen to internet radio with c7group on Blog Talk Radio
How is your organization addressing the risk of employee social media use? What are you doing to engage online in a responsible way?

8.5 Slang Expressions for Business Professionals to Avoid

April 7, 2010 in blogging, Brand Reputation, Facebook, linkedin, Twitter with 0 Comments

We have been gathering a list of negative (as well as positive) behaviors for a class we intend to launch entitled, “Twitter: Business Ethics and Behavior.” Our original intent was an exercise around how to sell without being obnoxious, how to build authentic relationships and having a following that matters. It should come as no surprise that our focus group and crowd-sourced feedback led to the conversation itself. Semantics and syntax were at the core of most people’s impressions.

Social business in public “social media” spaces now requires professionalism. If you are using Twitter, Linkedin, Facebook, Orkut, Bebo or posting live video on Youtube, Vimeo, Viddler or Justin.tv for business than these are the idioms your audience thinks it’s best to avoid.  Keep in mind, your children are going to read this stuff ten years from now when they search for you online.

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