SUS⋅TAIN /səˈsteɪn/


1. to keep from giving way, as under trial or affliction. 2. to keep up or keep going, as an action or process.

SISU


strength of will, determination, perseverance, and acting rationally in the face of adversity. "to have guts"

Personal Space

This is personal space to write about other subjects in addition to social media and marketing. My business blog can be found at socialmediapath.com.

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3 Rules for Wowing Your Holiday Office Party

I’m a fan of Frances Cole Jones of Cole Media Management.  Ms. Jones has given exceptional advice to executives and those in the public eye to “…feel more confident in their ability to present their best self –in any situation.”  She’s the author of How to Wow and The Wow Factor: The 33 Things You [...]

Keith Ferrazzi launch of “Who’s Got Your Back” at Arianna Huffington’s home

We’re proud to be associated with such a powerful message.  Who’s got your back is not just some new flavor of the month self-help book.  Our connectedness to others that are not just telling us what we want to hear, but instead telling us what we need to hear has been lacking.  This is the [...]

How Can I Be More Effective?

How can I be more effective?  Is there a road-map I can use to improve my effectiveness?  What system or process does Jeff Marmins evangelize?  I hope to address these questions by establishing an amalgamation of ideas as a premise for *most* of what my ramblings are about here at jeffmarmins.com.
Time has shown that no [...]

the Last American Man

My mother’s husband, a.k.a. my step-father, Bill Merwitzer, is an example of someone who consistently acts out of character and principles.  I just completed a book that Bill had mailed to me awhile back.  In fact, he was so intent on having me read the book that he sent another copy when the first one [...]

Renewal on the path to Mastery

I’m working my way through "The Personal MBA," by Josh Kaufman.  He completed the work as a manifesto at www.changethis.com.  Both are worth more than a quick view. 
One book (text) out of many that a part of Kaufman’s recommended list included in the Personal MBA is Mastery by George Burr Leonard.
"Mastery draws on [...]

Leadership Quality #1

Dr. John C. Maxwell is a favorite author of mine.  His philosophy that “everything rises and falls on leadership”
motivates his every endeavor to help individuals reach their highest
potential.  He has communicated his leadership principles to Fortune 500
companies, the United States Military Academy at West Point, and sports
organizations such as the NCAA, the NBA, and the [...]

Master the short note…updated for 2005

I am a long time, true blue Harvey Mackay fan.  I just read a great post of Keith Ferrazzi’s at http://tinyurl.com/d9k8g  that is the most poignant modern day version of Mr Mackay’s advice. 
Mr. Mackay taught me to be a master of the short note.  A skill I still think is invaluable.  How many hand [...]

The integrity of the callback

How do people that don’t follow up stay in business?  Have you ever wondered why someone that you’re doing business with can wait so long to return a phone call, an email, thank you for a referral (or not thank you at all – whoops!).  Easy to do AND easy not to do – but [...]

The 7 Ps: Updated

I originally posted this years ago.  I’ve since learned that the 7Ps have been around for a long time, and repeated often.  The Air Force, the Boy Scouts and countless project oriented companies use this as a constant mantra.
I had the pleasure of attending a Microsoft Live Meeting this week entitled “Relationships For Revenue Growth,” [...]