Archive - October, 2011

The Business of Halloween

This great Halloween by the numbers Infographic was posted and/or created by Business Credit Cards .com. It was also shared at Business Pundit and mentioned by friend Keith Ferrazzi on Twitter. I felt compelled to give lots of credit (because I kind of disliked the idea of attributing it rightfully to a website listing a bunch of credit cards.) We do (as a country) spend some big bucks on Halloween. Estimated $6.86 Billion this year.

The Business Behind Halloween

Why Social Media Marketing Is Not Enough

Strategy vs. tactics social business example

Successful Social Media Marketing (SMM) is important.  It will continue to be more and more critical for business to successfully reach and engage customers.  It’s not a strategy though, it’s a tactic. Continue Reading…