Archive - November, 2010

Everybody’s Doing It: How Marketers Are Utilizing Social Media In 2010

Nice info-graphic on how social media is being used this year from a marketing only perspective. I have a lot of respect for Flowtown and the work they do in social media marketing.  They are a standout agency in an industry segment with fragmented qualifications, pricing disparity and further confusion from rapid innovation.  It’s challenging to qualify work in social media right now. Flowtown gets it.

Everybody’s Doing It: How Marketers Are Utilizing Social Media In 2010
Flowtown – Social Media Marketing Application

Why ‘Facebook For The Enterprise’ Vendors Are Wrong

Comprehending the difference between “social media” and what is becoming known as “social business” or “Enterprise 2.0” can be challenging.  Even successful consulting firms and marketing agencies are confused.  I’m excited to see this article in Forbes magazine from our friend Christopher Lochhead, chief strategy advisor and board member at Jive Software.  It will help provide some clarity. [ Disclaimer: My company, C7 Group is a management consulting firm helping business with social business strategy and integration.]  This article was also re-posted at C7Group
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Chris Cobetto demonstrates the driving line at Virginia International Raceway

Chris Cobetto is a buddy of mine from High School. We where roommates our senior year at The Kiski School.  Chris had die-cast models of race cars in his room back then…now he plays with some bigger toys.  Chris, now President of National Auto Sports Association (NASA) Mid-Atlantic, runs more than a dozen races, High Performance Driving Education (HPDE) and Autocross.

Although we’re not in touch near as much as I’d like, I have a tremendous amount of respect for his commitment.  Chris lives his passion.  Take a quick drive with him around the track at VIR.