Archive - February, 2010

Social Strategy: Know your target audience

Thanks to Forrester Research for developing this tool to determine the mix of your perspective audience in social media. It’s based on Forrester’s Social Technographics® consumer classification model.

Social Media Path subscribes to this model as a tool for understanding your target audience.  Our business is based on building social strategy by first examining customer behavior.  The result is clear expectations and better customer relationships.

Features of this profile:

  • For an explanation of these groups (Creators, Critics, etc.), see a presentation (8 slides) or read Chapter 3 of Groundswell
  • Bars indicate the percentage of the selected demographic that are in each Social Technographics group.
  • The white marks indicate the same percentages for the whole population of the country selected.
  • The index indicates how the demographic compares to the population — a score of 100 means the demographic is the same as the population average.
  • The message “No data available” appears when you request a profile for which Forrester survey samples are not large enough to provide a reliable answer. This occurs for age groups in Japan, Metro China, and South Korea. To see profiles in these countries, set the Age to “Not specified”.

How to Pull the Knife Out of Your Back

Have you ever said something stupid?  I have.  Maybe you spoke out of turn? Let something slip that you shouldn’t have?  I did.  I also know some pretty smart folks that have done the same.    What did you do?  Humbly apologized, I hope.  I also offered to do what I could to make it better, sans excuses.

It doesn’t always work, right?  We all make mistakes but sometimes you’re still at the mercy of the maturity on the other side of the table.  Granted, some open-mouth-insert-foot moments are worse than others.  Forgiveness can take time.

Here are 3.5 tips for how to act when you’re the one that got “dissed”…

Continue Reading…

The Break up