Archive - August, 2009

Web 2.0 Expo NY: Gary Vaynerchuk (Wine Library), Building Personal Brand Within the Social Media Landscape

Have you seen this yet. Be inspired. Stop doing what you hate!  Thank you Gary Vaynerchuk for your inspiration.  I look forward to reading “Crush It!”

Getting Social Media Education Right

It’s harder than I thought it would be. Isn’t everything? We’re offering classes in social media and attendance online has been low. It’s mostly due to how we’re marketing. That, and the fact that we’re charging for a class that many may think they can learn elsewhere for free. Not so. I’ve taken a lot of the online free stuff. Simply put, you usually get what you pay for…not that I haven’t pulled an idea or two from a free webinar. Our classroom experience in teaching Social Media Fast Start for business was different.

We had a full and engaged classroom. Attendance was all over the map with representatives from small business, government, non-profit, corporate and “my mom sent me.” I was excited and having fun, and I think the class was too. So, i didn’t get to about 1/3 of my slides. I found myself torn between getting everyone’s questions answered and covering the material as promised.

This seems to be an ongoing challenge – I’ve now spoken to a variety of groups and the conversation goes in so many directions. There are many questions about how to do social media and market online. So, once again, based on customer and student feedback, we’re making some changes.

Our launch begins with a new 11Am – 415PM classroom workshop that includes the initial professional photography and a video clip needed to get online appropriately.  We’ll have enough time to cover basic tools, online properties and the know-how to get started marketing online.   We’re also offering free webinars in addition to more specialized online classes like Facebook Privacy and Security and Twitter Ethics and behavior.

We welcome feedback on what you think your biggest challenge is so that we can address it in class.

Funny Myspace Graffiti

User Generated Media

Myspace is for losers

Myspace is for losers

Digital Tools Required For CMO Jobs Today

This article posted on August 14, 2009 by David Kiley, BusinessWeek:

The last few years have been awfully hard on marketing and advertising professionals. Companies are cutting back headcount. Downward trends on ad spending have slaughtered ad agency staffing. Jobs are scarce. The weekly Brand New Day/CMO Club weekly survey shows, perhaps not surprisingly, that digital marketing expertise has far surpassed classic marketing experience as the most valuable asset you can bring to a job interview.

The CMO CLUB Weekly Poll Question: What expertise is most valuable to you today when hiring new talent in your marketing organization?

101 CMOs responded:

38.6% Digital marketing
21.8% Classical marketing
18.8% Marketing ROI/Metrics
11.9% Sales
8.9% Social Media

A few Quotes from CMOs in the club who responded:

“Everyone is talking about social media but I need new expertise in my organization for more comprehensive digital marketing skills.”
“People confuse good classical marketing skills with reliance on traditional media. I’m always looking for classical marketing excellence in assessing customer needs, developing the right customer segments and serving those segments from messaging, products, pricing and customer support. This drives the media decisions. Classical marketing expertise with the knowledge of leveraging digital marketing in the mix is the holy grail for us.”

“Marketing ROI/Metrics are important but I have lots of help in my organization in thinking this through. It’s a top priority for our business to understand and deliver based on ROI/metrics, but that’s not the primary skillset I need to add to the team to deliver this.”

Calvin Harris Creates a "Humanthesizer"

Interesting Friday fun.  I can’t take credit for this cool video but it’s worth sharing. I found it on friend Alana Taylor’s blog:

Great Mindmap of Steven Covey’s Effectiveness Quadrants

I like mindmaps and mind mapping tools [Mindmeister is a good one]. It's a natural fit for those like me with a lifehacker bent. This mindmap is of particular note, though, as it's a real user tool (perhaps as a desktop background) for managing your time effectively.


Second Saturday at The Urban Hive

I recently relocated Social Media Path to midtown Sacramento.  I took space in the same building as The Urban Hive, Vox Sacramento, Romp Creative, Kidaround Magazine, Green Sacramento and a variety of other artists, writers, designers and marketing talent.

Second Saturday at The Urban Hive featuring VoxThe Urban Hive is co-working space that opens it’s doors on Second Saturday to display the art and music of it’s tenants.  Second Saturday has become a wonderful midtown Sacramento staple event full of art, music, good food and warm summer strolling.  Last night we agreed to create an Art tweetup for the next Second Saturday on September 12, 2009 – making The Urban Hive come even more alive on Second Saturday!

Second Saturday Sacramento urban Hive Vox 20th & H

Second Saturday at The Urban Hive